In today’s world, where the digital world is affecting all of us, every future-oriented institution needs an up-to-date, high quality and stylish website that reflects its identity. However, considering that the needs and trends in the digital world change frequently, you may have questions about what you should pay attention to if you are going to have a new website built. In this article, we will try to explain the things to consider when making a corporate website:

Decide What You Should Have on Your Website Before Starting Work

Before you start meeting with an agency to have a website built, it is useful to have decided in your mind what you want your website to look like and what should be in its content. Thus, when you meet with the web design agency, you can give them a clear brief and get the process started quickly. Of course, the agency may have some different ideas to offer you, but be sure, if you know what you want, they will offer you better and more appropriate ideas. If you don’t provide a clear enough brief, no matter how well-intentioned, the process gets complicated and takes longer than it should.

Simple is Beautiful…

Users who will visit your website will want to spend a long time on your site, find what they are looking for and get the information they need, instead of wandering around the pages. For this reason, when making a website, avoid too colorful, too mobile, complex designs that will distract users’ minds. Considering that your website design is also a part of your corporate identity, choose a design that will harmonize with your other marketing communication materials. Plus, you already know what your target audience might be looking for on your website. Present what they would like to learn or be interested in in the first place, on the homepage by keeping it simple. For those who want to get more detailed information, design your detail pages so that they can easily find what they are looking for.

Use Quality and Original Content

One of the biggest mistakes made while preparing a website is not providing enough content to inform the users who visit the site after a perfect design is made. We are not only talking about written content here, but you should also include high quality and original images on your website that will draw attention to your field of activity, and videos that will inform your target audience. Using quality, original and rich content in website design; In addition to the prestige it will provide, it will also ensure that the site is displayed at the top of the search engines.

It Is Important That Your Website Is Search Engine Optimization (SEO) Compatible

If your site is not made with an SEO compatible infrastructure, it will be a website that only your acquaintances will visit. However, the purpose of a corporate website is to ensure that anyone interested in your field of activity can easily reach you.

Compatibility with Web Browsers

If you want anyone to be able to access your website comfortably and learn about your brand, products or services, make sure that your site is displayed properly in all web browsers.

Make sure it is Mobile Compatible (Responsive)

In today’s conditions, it is obvious that many users will visit your website via mobile devices. Therefore, paying attention to responsiveness while building a website is one of the issues that should not be skipped.

Remember You Are Competing With Seconds!

Remember that internet users are impatient. No matter how perfect your website design is, if your visitors don’t open within a few seconds when they try to log in, they will leave as they came. It should also be reminded that search networks rank websites that load slowly. For this reason, make sure that your site has a high opening speed.

Do Not Bypass Admin Panel

All these conditions are met and you have an excellent website. Unfortunately, this is not enough either. Since everything changes in a very short time nowadays, you should be able to change your website content whenever you want. For this reason, it is also a necessity to have an admin panel where the people you want can intervene and enter new content.

Most Important Issue: Security

Of course, the most important issue in the online world, as in every field, is security. Since the agency that designed your website has taken the necessary security measures, you should make sure that it is capable of solving the problem by taking the necessary actions in case of a problem despite all these precautions.

If all this seems a bit complicated for you, don’t worry, as ATEK, we are at your side with our integrated website solutions.

Maybe you have felt for a while that your company’s website needs an update but could not quite explain why or justify the cost of website redesign to the finance department. At Atek Technology, we recommend that your business seriously consider a new website if it has experienced one or more of the pain points described below.

Leads and Sales Are Dropping

This one should be obvious since the entire purpose of having a business website is to attract potential buyers that follow through with a purchase. A consistent decline in leads and sales is a symptom of larger issues. Although your company should take the time to determine the specific reasons for the decline, such as slow page loads or outdated content, the fact that leads and sales are going down is enough reason in itself to create a new website.

Visitors Aren’t Engaging

Creating blog posts, videos, and graphs and then people not reading or viewing them is disappointing. However, it may be the website rather than the quality of the content that fails to inspire visitors to interact.

Slow Page Loads

People go to a website expecting to find the information they need right away. Clicking away from the website and going to a competitor is the natural result of having to wait more than a few seconds for website pages to load.

Outdated Web Design

When people provide feedback about business websites, complaints about design rank higher than anything else. You need to consider that people judge the aesthetics of a website within seconds of navigating to it. If the site is too busy or the design looks like it is more than a couple of years old, a lot of people will not give it a second chance.

Inconsistent Branding

We discussed above how website redesign gives businesses the chance to make brand images and messages more consistent. If your website logo and design differ considerably from print collateral and in-person displays, customers can become confused. Aligning all branding ensures that people know symbols and messages that represent your company when they see them.

Little to No SERP Rankings

When you understand that 93 percent of people begin their online experience using a search engine and that three-quarters of them do not look beyond the first page of results, you are right to feel concerned about your company’s ranking. The launch of a new website is a good opportunity to create new paid and organic SEO strategies that move your company website to a higher position on SERPs.

Broken Site Elements

People feel frustrated when they navigate to a website only to find broken links, missing images, and buttons that do not connect them to anything. Not only can broken website elements harm your company’s reputation, but it can also decrease SEO. Although all businesses should prioritize fixing broken website elements, some websites do not have the infrastructure to support the upgrades. That is a sure sign that the time for website redesign has come.

Different Experiences on Different Devices

The tide has shifted in the past few years to the point that more people search for what they need online using a mobile device than they do with a laptop or desktop computer. Users will understandably feel frustrated if they cannot connect to your business website on a mobile device or the website is hard to navigate and read. Adding or improving mobile responsiveness is a must for any business with a website today.

You’re Growing

A business that outgrows its website has a good problem, but the problem still requires a resolution. The pursuit of company growth should accompany website redesign to ensure that the new website can keep pace with customer demands.

Outdated or Nonexistent CMS

A content management system enables businesses to easily add, delete, or edit content from a single interface. Without it, businesses must change codes manually or hire a website developer to make the edits. A content management system also makes it possible to move content around to display what is most relevant at the moment. For example, your company may be running a time-limited offer that it would like to promote. This tool makes it simple to do that and then delete the information when it is no longer relevant.

Next Steps

It’s important that you and your team review the above list to get a handle on if a redesign or new website is necessary. By utilizing data such as Google Analytics, you’ll develop ideas to create a better overall user experience from the start, and may even save yourself the investment of a redesign or new site.