In today’s world, where the digital world is affecting all of us, every future-oriented institution needs an up-to-date, high quality and stylish website that reflects its identity. However, considering that the needs and trends in the digital world change frequently, you may have questions about what you should pay attention to if you are going to have a new website built. In this article, we will try to explain the things to consider when making a corporate website:

Decide What You Should Have on Your Website Before Starting Work

Before you start meeting with an agency to have a website built, it is useful to have decided in your mind what you want your website to look like and what should be in its content. Thus, when you meet with the web design agency, you can give them a clear brief and get the process started quickly. Of course, the agency may have some different ideas to offer you, but be sure, if you know what you want, they will offer you better and more appropriate ideas. If you don’t provide a clear enough brief, no matter how well-intentioned, the process gets complicated and takes longer than it should.

Simple is Beautiful…

Users who will visit your website will want to spend a long time on your site, find what they are looking for and get the information they need, instead of wandering around the pages. For this reason, when making a website, avoid too colorful, too mobile, complex designs that will distract users’ minds. Considering that your website design is also a part of your corporate identity, choose a design that will harmonize with your other marketing communication materials. Plus, you already know what your target audience might be looking for on your website. Present what they would like to learn or be interested in in the first place, on the homepage by keeping it simple. For those who want to get more detailed information, design your detail pages so that they can easily find what they are looking for.

Use Quality and Original Content

One of the biggest mistakes made while preparing a website is not providing enough content to inform the users who visit the site after a perfect design is made. We are not only talking about written content here, but you should also include high quality and original images on your website that will draw attention to your field of activity, and videos that will inform your target audience. Using quality, original and rich content in website design; In addition to the prestige it will provide, it will also ensure that the site is displayed at the top of the search engines.

It Is Important That Your Website Is Search Engine Optimization (SEO) Compatible

If your site is not made with an SEO compatible infrastructure, it will be a website that only your acquaintances will visit. However, the purpose of a corporate website is to ensure that anyone interested in your field of activity can easily reach you.

Compatibility with Web Browsers

If you want anyone to be able to access your website comfortably and learn about your brand, products or services, make sure that your site is displayed properly in all web browsers.

Make sure it is Mobile Compatible (Responsive)

In today’s conditions, it is obvious that many users will visit your website via mobile devices. Therefore, paying attention to responsiveness while building a website is one of the issues that should not be skipped.

Remember You Are Competing With Seconds!

Remember that internet users are impatient. No matter how perfect your website design is, if your visitors don’t open within a few seconds when they try to log in, they will leave as they came. It should also be reminded that search networks rank websites that load slowly. For this reason, make sure that your site has a high opening speed.

Do Not Bypass Admin Panel

All these conditions are met and you have an excellent website. Unfortunately, this is not enough either. Since everything changes in a very short time nowadays, you should be able to change your website content whenever you want. For this reason, it is also a necessity to have an admin panel where the people you want can intervene and enter new content.

Most Important Issue: Security

Of course, the most important issue in the online world, as in every field, is security. Since the agency that designed your website has taken the necessary security measures, you should make sure that it is capable of solving the problem by taking the necessary actions in case of a problem despite all these precautions.

If all this seems a bit complicated for you, don’t worry, as ATEK, we are at your side with our integrated website solutions.