Maybe you have felt for a while that your company’s website needs an update but could not quite explain why or justify the cost of website redesign to the finance department. At Atek Technology, we recommend that your business seriously consider a new website if it has experienced one or more of the pain points described below.

Leads and Sales Are Dropping

This one should be obvious since the entire purpose of having a business website is to attract potential buyers that follow through with a purchase. A consistent decline in leads and sales is a symptom of larger issues. Although your company should take the time to determine the specific reasons for the decline, such as slow page loads or outdated content, the fact that leads and sales are going down is enough reason in itself to create a new website.

Visitors Aren’t Engaging

Creating blog posts, videos, and graphs and then people not reading or viewing them is disappointing. However, it may be the website rather than the quality of the content that fails to inspire visitors to interact.

Slow Page Loads

People go to a website expecting to find the information they need right away. Clicking away from the website and going to a competitor is the natural result of having to wait more than a few seconds for website pages to load.

Outdated Web Design

When people provide feedback about business websites, complaints about design rank higher than anything else. You need to consider that people judge the aesthetics of a website within seconds of navigating to it. If the site is too busy or the design looks like it is more than a couple of years old, a lot of people will not give it a second chance.

Inconsistent Branding

We discussed above how website redesign gives businesses the chance to make brand images and messages more consistent. If your website logo and design differ considerably from print collateral and in-person displays, customers can become confused. Aligning all branding ensures that people know symbols and messages that represent your company when they see them.

Little to No SERP Rankings

When you understand that 93 percent of people begin their online experience using a search engine and that three-quarters of them do not look beyond the first page of results, you are right to feel concerned about your company’s ranking. The launch of a new website is a good opportunity to create new paid and organic SEO strategies that move your company website to a higher position on SERPs.

Broken Site Elements

People feel frustrated when they navigate to a website only to find broken links, missing images, and buttons that do not connect them to anything. Not only can broken website elements harm your company’s reputation, but it can also decrease SEO. Although all businesses should prioritize fixing broken website elements, some websites do not have the infrastructure to support the upgrades. That is a sure sign that the time for website redesign has come.

Different Experiences on Different Devices

The tide has shifted in the past few years to the point that more people search for what they need online using a mobile device than they do with a laptop or desktop computer. Users will understandably feel frustrated if they cannot connect to your business website on a mobile device or the website is hard to navigate and read. Adding or improving mobile responsiveness is a must for any business with a website today.

You’re Growing

A business that outgrows its website has a good problem, but the problem still requires a resolution. The pursuit of company growth should accompany website redesign to ensure that the new website can keep pace with customer demands.

Outdated or Nonexistent CMS

A content management system enables businesses to easily add, delete, or edit content from a single interface. Without it, businesses must change codes manually or hire a website developer to make the edits. A content management system also makes it possible to move content around to display what is most relevant at the moment. For example, your company may be running a time-limited offer that it would like to promote. This tool makes it simple to do that and then delete the information when it is no longer relevant.

Next Steps

It’s important that you and your team review the above list to get a handle on if a redesign or new website is necessary. By utilizing data such as Google Analytics, you’ll develop ideas to create a better overall user experience from the start, and may even save yourself the investment of a redesign or new site.